Last updated: 4 July 2026
This notice (Privacy Notice) tells you how we look after your personal data when you visit our website at https://downanchor.ai (Website) or when you purchase our automated demurrage and detention invoice auditing service.
This notice sets out what information we collect about you, what we use it for and whom we share it with. It also explains your rights under data protection laws and what to do if you have any concerns about your personal data.
We may sometimes need to update this Privacy Notice, to reflect any changes to the way our services are provided or to comply with new business practices or legal requirements. You should check this Privacy Notice regularly to see whether any changes have occurred.
We are DOWNANCHOR LTD, registered in England and Wales with company number 17309275 with our registered address at 66 Paul St, London, EC2A 4NA (we, us or our).
For all visitors to our Website and for users who purchase our services through an organisation, we are the controller of your information (which means we decide what information we collect and how it is used).
We are registered with the Information Commissioner’s Office (ICO), the UK regulator for data protection matters, under number ZC187177.
If you have any questions about this Privacy Notice or the way that we use information, please get in touch using the following details:
Personal data means any information which does (or could be used to) identify a living person. We have grouped together the types of personal data that we collect, and where we receive it from, below.
Type of personal data:
We are required to identify a legal justification (also known as a lawful basis) for collecting and using your personal data. There are six legal justifications which organisations can rely on. The most relevant of these to us are where we use your personal data to:
Below is set out the lawful basis we rely on when we use your personal data. If we intend to use your personal data for a new reason that is not listed below, we will update our Privacy Notice.
We rely on our legitimate interests (or those of a third party) to process your data, provided your interests and fundamental rights do not override those interests. In accordance with the Data (Use and Access) Act 2024, we specifically process data for the following:
Where we need to collect your personal data (for example, in order to fulfil a contract we have with you), failure to provide us with your personal data may mean that we are not able to provide you with the services. Where we do not have the information required about you to fulfil an order, we may have to cancel the service ordered.
We share (or may share) your personal data with:
If we were asked to provide personal data in response to a court order or legal request (e.g. from the police), we would seek legal advice before disclosing any information and carefully consider the impact on your rights when providing a response.
We store your personal data on our servers in UK, EU (Ireland), US. We have proper mechanisms in place to ensure that transfer to that country is in compliance with relevant data protection laws.
We may transfer your personal data to countries outside of the UK. When we do so, we ensure that your information remains protected in accordance with the Data (Use and Access) Act 2024. We will only transfer your data where:
If you access our Website or purchase our services whilst abroad then your personal data may be stored on servers located in the same country as you or your organisation.
We have implemented security measures to prevent your personal data from being accidentally or illegally lost, used or accessed by those who do not have permission. These measures include:
If there is an incident which has affected your personal data and we are the controller, we will notify the regulator and keep you informed (where required under data protection law). Where we act as the processor for the affected personal data, we notify the controller and support them with investigating and responding to the incident.
If you notice any unusual activity on the Website, please contact us contact@downanchor.ai.
Where we act as the controller, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.
To decide how long to keep personal data (also known as its retention period), we consider the volume, nature, and sensitivity of the personal data, the potential risk of harm to you if an incident were to happen, whether we require the personal data to achieve the purposes we have identified or whether we can achieve those purposes through other means (e.g. by using aggregated data instead), and any applicable legal requirements (e.g. minimum accounting records for HM Revenue & Customs).
We may keep Identity Data, Contact Data and certain other data (specifically, any exchanges between us by email or any other means) for up to seven years after the end of our contractual relationship with you.
If you have asked for information from us or you have subscribed to our mailing list, we keep your details until you ask us to stop contacting you.
You have specific legal rights in relation to your personal data.
We can decide not to take any action in relation to a request where we have been unable to confirm your identity (this is one of our security processes to make sure we keep information safe) or if we feel the request is vexatious or excessive. "Vexatious” includes requests intended to cause harassment, those made in bad faith or those that are an abuse of process. Usually there is no cost for exercising your data protection rights, but we may charge a fee where we decide to proceed with a request that we believe is vexatious or excessive. If this happens we will always inform you in writing.
We will respond to your legal rights request without undue delay, but within one month of us receiving your request or confirming your identity (whichever is later). We may extend this deadline by two months if your request is complex or we have received multiple requests at once. If we need to extend the deadline, we will let you know and explain why we need the extension.
We do not respond directly to requests which relate to personal data for which we act as the processor. In this situation, we forward your request to the relevant controller and await their instruction before we take any action.
If you wish to make any of the right requests listed below, you can reach us at contact@downanchor.ai.
Your rights include:
We market our services to prospective and existing business customers, this is known as Business-to-Business Marketing (B2B Marketing). We may send marketing communications to their staff via work contact details. If you are a member of staff and do not wish to receive B2B Marketing, please let us know at contact@downanchor.ai.
Opting out of marketing will not affect our processing of your personal data in relation to any order you have with us and where we are required to use your personal data to fulfil that order or provide you with certain information.